We’re still stuck in some very naive thinking, with the idea that people consuming media means that’s what they want – it’s like, well, we put junk food in front of them and they ate that, so that must be what they want.”
But, sadly, the Guardian's business model is based around advertising and so they need the eyeballs... so to get the eyeballs on quick approach is to write the click-bait headlines. :-(
Really disappointing from the Guardian.