I love the fact there's a long popular article devoted to the proof “that RT^2_2 is Π^0_3 conservative over IΣ^0_1”, as the abstract of the paper summarises it. Reverse mathematics is a fairly niche area even within mathematical logic. Kudos to Natalie Wolchover for taking it on.
It makes me curious how Quanta is funded. The journal is very high quality and in a niche market: pure science journalism. I can't imagine they make enough subscription revenue; maybe it's funded mostly through the Simons Foundation?
In addition, James Simons was a mathematician prior to his work in the finance industry, hence his partiality toward funding a magazine that often writes about pure mathematics.
To be fair, he was a successful researcher who became professor and later chair of the Mathematics department at Stony Brook before starting Renaissance, so he got past all that the normal way.