Which Amazon? The online shopping? Yeah, that one's easy because good customer support is mostly taking your side unless you're being abusive, and because in reality most returns get thrown out anyway. Amazon shopping is also highly profitable. They're not scrounging cents they get from you watching ads.
AWS? You get no tech support without paying for it as far as I can tell. Pay $29/month minimum if you want to open tickets.
Amazon "support" is just giving you back some of the money you gave them, and maybe even taking it from someone else. Google does that too, trivially, because you aren't giving them money.
They don't do anything to stop spamming fraudulent counterfeit products.
I'm naturally averse to "huge companies" but Amazon does customer support fantastically well.
If Amazon can do it, and do it very well, so can Google.
They just choose not to. And so I choose not to use them.
Maybe I'm not their target audience.