If it was marketing they didn't seem to do a great job... Very little online except for mentions of "NURBS", and this thread.
It's not intuitively obvious to me how a rasterizer accelerator would render NURBS surfaces at all (edit: without just approximating the surface with triangles/quads in software, which any competing card could also do)
I was also wondering about this. I only remember two vaguely related mentions, both are from a bit later time and one of them turned out not to be NURBS but Bézier patches :)
How does this relate to the NV-1? I thought it used quads instead of triangles. Did it do accelerated NURBs as well?