Agree. "We're excited to announce this hum-drum thing" is an annoying PR cliche probably popularized by dead-eyed corporate drones to the extent it's now a part of every formulaic announcement.
I'm sure in some cases the writer thinks they'll get in trouble with the boss if they aren't sufficiently unctuous but it's annoying to read again and again.
Perhaps there is an opportunity here to establish an "Announcement Excitement Scale" from 1 to 10 where 10 is - say - ChatGPT or the iPhone and 1 is a license change.
This can be printed with the announcement of being excited, then the reader can easily judge for themselves whether to peruse further.
I am excited you made such an excellent comment! It positively affected my thinking. I am also glad to announce I will recommend this comment to other people.
Taking this out of context really puts the spotlight of the weirdness of this type of copy.
Considering the posts I see on LinkedIn, when occasionally scanning for career opportunities, I'd say most PR/Marketing types think all their stuff is 9+, but everyone else's is sub-4.
I'm sure in some cases the writer thinks they'll get in trouble with the boss if they aren't sufficiently unctuous but it's annoying to read again and again.
Perhaps there is an opportunity here to establish an "Announcement Excitement Scale" from 1 to 10 where 10 is - say - ChatGPT or the iPhone and 1 is a license change.
This can be printed with the announcement of being excited, then the reader can easily judge for themselves whether to peruse further.