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Here’s an alternative take. Note, I’m absolutely not a Bezos fan. Maybe he is just chickening out against Trump and/or fighting against the proposed billionaire tax (which IMO will never happen.)

But consider that 1) even with all the damage Trump could do, Bezos will still be richer than god, 2) Bezos did not instruct the Washington Post to endorse Trump, and 3) he doesn’t seem to have asked them to keep things quiet either.

So of course this story breaks and of course there is all this media hullabaloo with the upshot being everyone now:

* knows that the WaPo was about to endorse Harris.

* is reminded that Trump has made official decisions and improperly pressured government matters based on personal feelings.

* is aware that even the 2nd richest man in the world fears the personal ire of a presidential candidate in a democracy, ostensibly with a solid rule of law.

I hate that this comes across as “he’s the billionaire we deserve, but not the one we need right now, and oh, BTW he's also playing 4D chess," but all this seems very expected. So maybe another way to look at this is: Bezos appears to submit to Trump, which in itself serves as a very publicly warning to the world about what will happen under Trump, and indirectly endorses Harris anyway.



I don't think he has to do 4D chess to signal support against Trump. He could always just use his giant megaphone to decry Trump as a wannabe dictator that improperly used his own power when he was President to punish his political enemies - something Trump does not shy away from publicly admitting.


Yeah, but I wondered about the same thing as GP.

It’s one thing to be another voice in the crowd of people all saying the same thing (even a very deep pocketed voice) and another entirely to be the object example everybody discusses by letting it be believed that with all your billions, you’re scared too. People are more affected by things they decide for themselves than things you tell them, hence show don’t tell.

Were that to be the case, I wouldn’t consider it 4D chess. It seems like a straightforward strategy to me.




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