"Easy to provision" is mostly a strategic feature for acquiring new users/customers. The more difficult parts of building a database platform are reliability and performance, and it can take a long time to establish a reputation for having these qualities. There's a reason why most large enterprises stick to the hyperscalers for their mission-critical workloads.
That reason also includes SOC2, FedRAMP, data at rest jurisdiction, availability zones etc. And if large enough you can negotiate the standard pricing.
For sure. And oftentimes these less sexy features or certifications are much more cumbersome to implement/acquire than the flashy stuff these startups lead with
