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About half of those kit numbers are less per year than a single 30 second ad during the superbowl.


That's a little dishonest. The prices are in Pounds, and there a significant high outliers.

Superbowl ads currently average around $8m USD (£5.93m).


You're right, only about half of them are less than £5.93m with one of them being almost the same.




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